The Story Of Avalonian Moon

The Story Of Avalonian Moon

I am asked all the time about the name of my business and why didn’t I name my business in a way that clearly defines what I do. After all, that’s what all the “gurus” say…the name of your business should be memorable and clearly relay what you do. And while my business name may not communicate to you what I do, it certainly is memorable and does provoke the question: “Why Avalonian Moon?” I realized that I haven’t shared the story behind this name with many of you. There are a few that know the story but the majority of you do not so I thought it was about time I shared the story of Avalonian Moon.

As you know when my husband passed, I was on a quest for answers that had me going down a predominantly metaphysical/spiritual path. That first Thanksgiving, my family and I travelled upstate to visit with my in-laws. On the way home, there was a full moon and when we stopped at a rest stop, I looked up at the moon and did a double take because I thought I saw Brad’s face in the moon. I called my oldest daughter over and asked her to look at the moon and tell me what she saw. She saw his face as well. I had my mother look but she didn’t see it. Ever since then, I always see Brad’s face in the moon…..and it doesn’t have to be full for me to see his face either. I find that to be a great comfort to me, even now, as it further cements for me that inner knowing that he is always with me, watching over me and all of us. This is why the moon has significance for me.

One evening, I was in a spiritual chat room…chatting with my medium friends and one began doing a spontaneous reading for me. In this reading, she saw that Brad and I shared a past life together during the time of King Arthur and Merlin. We were both priestesses under Merlin in Avalon. Well, I had never heard of Avalon but just prior to being in the chat room that night, I had a vision while meditating of this castle. It wasn’t any castle that I recognized and I didn’t understand why I was seeing it. As my friend continued to share more information, I opened another window and began searching Avalon. Lo and behold, the first link I clicked on had a picture of the very castle I saw in my meditation earlier! I cannot even begin to describe the chills that overtook my being as I gazed at that image. I just knew in my heart of hearts that what the medium was sharing with me was absolutely correct and that Brad had showed me the castle in meditation so I would know the information was genuine. What is interesting about all this is that Brad and I always felt drawn to the King Arthur, Excalibur, Camelot stories and now I knew why.

When I first thought of a healing business, I wanted to choose a name that had significance to me…that held meaning for me. While in the shower, I heard “Avalon Moon” and I just smiled. I knew that was the name but when I began searching that name, I discovered another NY company incorporated the name. I was heartbroken. How could Spirit give me a name that I could not use? “Try Avalonian Moon” is what I heard next. I was pleased to learn that it was available and thus Avalonian Moon was born. While it doesn’t convey the work I do, it holds special meaning for me and in my world, that’s what matters!

I suppose one could say the moral of this story is that we don’t have to follow the path that others have laid before us. Just because we’re told “this is the way it’s done” doesn’t mean we have to do things the same way. Perhaps what’s more important is the meaning behind what we do and why we do it and just perhaps, the “right” way is the most meaningful way for us  individually. So, my coach’s challenge to you is this: What are you doing that is simply because it’s what you were told you should do? Is there something else you could do that would hold more meaning for you? Would doing what would be more meaningful to you cause harm to you or others? Would doing it bring you more joy? Something to ponder eh?

Rev. Elaine C. Torrance-Gingrich

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About Elaine

Rev. Elaine C. Torrance-Gingrich is the founder of Avalonian Moon LLC, a company devoted to teaching women who are facing the challenges and transitions of midlife, how to develop and strengthen their connection to their own Inner Goddess so they can create their most magnificent life with more abundance, laughter and magic.

Through her coaching programs, Elaine mentors her clients to make peace with where they are, see the possibilities for where they can go, believe in themselves, and to have fun along the way. Her overall mission is to empower fun and possibilities.

To begin experiencing Elaine’s coaching, you may contact to schedule an appointment for your 30-minute FREE Discovery Session.

Would you like to use this article in your newsletter or website?  You may free to do so as long as the entire article remains intact and you include the following:

Elaine Torrance-Gingrich, The Goddess of Laughter and Possibilities, is the creator of DANCE™ with Life! ; her signature system that shows you exactly how to leverage the Universal Laws for more abundance, laughter, and magic in your life! To get your FREE 3 part email course, “Attracting Abundance” and receive her Weekly Inspiration Ezine, visit

Elaine C. Torrance-Gingrich

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